Voodoo Village – an exclusive ‘Invite-Only’ party.
A remote, uninhabited island off the Kerala coast was transformed into a high- energy Voodoo Village. Ginger was burnt over 21 days, to keep out insects and unwanted creatures from the site. Special boats then ferried trucks, gear and people to Ramanathurth Island.
The Party transported guests to another world. The effect was further enhanced through specialized frost
lighting techniques which added to the mood on the dance floor. The Voodoo Village Party set a new standard for BTL Activation.
Consumers were required to enter the 12digit unique serial number on the Axe Voodoo campaign URL callofthedark.com along with their personal data. Online tumblers picked lucky winners and announced them online. Selected TG were then required to call the campaign hotline and make their reservations at the RSVP desk.